"People" Foundation
To shape corporate sustainability and keep our Promise of Commitment, we are the founders and promoters of the “People” Foundation, with the aim of implementing actions and offering concrete support to two core meanings that we care deeply about:
The new generations
So that the social, cultural, psychological, political, governance, environmental, biological, ultimately anthropological conditions exist, so that young people, children and newborns of the future can have the conditions necessary to lead a good life on Earth.
Life in Native American Communities
So that the peoples and ethnic groups present in territories distant from ours do not suffer the consequences and negative externalities of our actions, and continue to self-determine, even in contact with modernity, being able to live as indigenous peoples, with autonomous and peculiar culture, governance and social organization, in a territorial organization tailored to them.
To achieve these goals, the Foundation wants to work on the specific needs related to these two nuclei of meaning in order to raise awareness, promote specific projects and support organizations and subjects that operate in different territories.
Faced with the complexity of an increasingly intertwined and interconnected global fabric, where the push towards the standardization of lifestyles risks erasing cultural and social differences, forms of organization and governance as well as expectations regarding the future and the sense of belonging, it will be crucial to protect the enabling conditions, at all levels, so that the new generations, community life, interpersonal, group and organizational relationships can believe and prosper in their future.
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